Design a fresh and welcoming temporary space to raise the brand awareness and promote Facebook’s new features.
Romanazzi Design created an open space where people could easily flow from both the front door on the street and back door within the building. The idea was to facilitate access to all the activities offered by the pop-up: take away coffee bar, sharing work desk, 3 workshop points, play area with the infinity room and studio board. As a corporation, the client had strict brand guidelines for colors and materials to be used, and a very specific budget, which made the project challenging. Romanazzi Design was asked to create a new and original space which would be suitable and functional for different activities to a very broad target group. Stylistically aligned with the Facebook worldwide pop-ups, it had to be different enough and unique to the UAE and its design innovation goals. The winning solution was the accessories selection which made a striking difference by bringing unique accents to the project.